2010 Small Business Book Awards Winner     2010 Small Business Book Awards Winner in Marketing

Order The Last Original Idea Today

Paper Back Versions

"The Last Original Idea" is available only from the following online bookstores:
buy The Last Original Idea at Books on the Web buy The Last Original Idea at Amazon.ca buy The Last Original Idea at Amazon.com





eBook Versions

An ebook version is now available for the Amazon Kindle and the Barnes & Noble Nook.

The Last Original Idea

About The Authors

Alan K'necht

Geri Rockstein

Order The Book

About the Book

Helping Charities

Table of Contents

Chapter Previews

Introduction

In the beginning... According to the Bible, Adam was God’s greatest creation and last original idea. Eve was merely a variation of the theme,...

Download the full Introduction

Chapter 3:
Web and Banner Advertising

Will Rogers eloquently stated, "Advertising is the art of convincing people to spend money they don't have for something they don't need." The purpose of advertising remains constant regardless of the medium or the point in time.

Download first 2 pages of this chapter

Chapter 7: Online News

One of the oldest activities known to mankind aside from sex is the exchange of news. And, for the last 200 years newsprint has been the primary means by which this exchange has taken place.

Download first 2 pages of this chapter

The Evolution of an Idea

1998
K'necht starts using the expression ”the last original idea” during keynotes & conference addresses
2004
K'necht starts thinking his expression might be an idea for a book
2008
K'necht discusses the idea with Rockstein who agrees to become a co-writer
2009
First draft completed and is circluated to selected individuals for feedback & critisims
2010
Writing of the book is completed and published