The Last Original Book Tour

Would you like a Last Original Idea Event for your organization/city? Book signing tours are nothing new; they've been going on since the beginning. So what's so original about this book signing tour? It's you!

You can get Alan K'necht, co-author of "The Last Original Idea" and a well respected columnist who has been delivering informative and entertaining conference addresses and keynotes since 1998 to your event. He will deliver a 45 minute entertaining and enlightening presentation followed by a 1 hour book signing and networking session. Alan will waive his usual speaking fee if you take care of the following:

  • pre-order 100 copies of the book
  • Cover travel expenses: airfare and hotel
  • Secure a location with a projector for Alan's presentation

This is a great opportunity for not-for-profits or any organization that needs to raise funds.

What else to you need to raise money for your organization?

  1. Set the date with Alan
  2. Sell tickets to cover your costs & make a little for your organization

For more information or to book Alan for an event simply call Alan from Monday to Friday 9:00 AM to 5:00 PM Eastern Time (+1-416-855-6351), email him (info at or complete the form below.

Current Events Dates

Socialize, San Fransico, CA
Oct 26, 2011
Sessions - copies available

PubCon, Las Vegas, NV
Nov. 8-10, 2011
Sessions - copies available

Socialize Monetizing Social Media, Toronto, On
Jan 26-27, 2012
Keynote, Sessions - copies with registration details to follow

Previous Events Dates

March 31 - April 1, 2011
Socialize, New York, NY

Nov. 26, 2010 - 3:00 pm EST
Blog Talk Radio
Radio Interview - Listen

Nov. 18, 2010 - 2:30 pm EST
Radio Interview - Listen to the Recording Alan's on around the 26 minute mark.

Nov. 8 - 11, 2010
PubCon Las Vegas
Book Launch & Signing

Nov. 15, 2010 5:30 - 8:00pm
Piper's Gastropub at the Fairmont Royal York

Book Launch & Signing

Contact Alan for your event

Please complete this form and Alan will get back you within 3 business days

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The Last Original Idea

About The Authors

Alan K'necht

Geri Rockstein

Order The Book

Where to Order the book

About the Book

Helping Charities


Table of Contents

Chapter Previews


In the beginning... According to the Bible, Adam was God’s greatest creation and last original idea. Eve was merely a variation of the theme,...

Download the full Introduction

Chapter 3:
Web and Banner Advertising

Will Rogers eloquently stated, "Advertising is the art of convincing people to spend money they don't have for something they don't need." The purpose of advertising remains constant regardless of the medium or the point in time.

Download first 2 pages of this chapter

Chapter 7: Online News

One of the oldest activities known to mankind aside from sex is the exchange of news. And, for the last 200 years newsprint has been the primary means by which this exchange has taken place.

The Cynic's View to Marketing

The Evolution of an Idea

K'necht starts using the expression ”the last original idea” during keynotes & conference addresses
K'necht starts thinking his expression might be an idea for a book
K'necht discusses the idea with Rockstien who agrees to become a co-writer
First draft completed and is circluated to selected individuals for feedback & critisims
Writing of the book is completed and published