2010 Small Business Book Awards Winner 2010 Small Business Book Awards Winner in Marketing

Reviews of The Last Original Idea

The following reviews have been posted on various blogs & websites

Pest Control Marketing & Such - Jan. 12, 2011

The Last Original Idea, is still a wonderful read. The book is witty, dry, sarcastic, informational, and enjoyable. Written with raw brain power.

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Michelle Stinson Ross - Dec. 30, 2010

This book is important because we, as modern marketers in electronic media, need to understand the past, learn from it and move to greater success.

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The Crossing Marketing and IT - Nov. 24, 2010

In an industry where we are constantly enamored with the hot new innovation, this book provides some badly needed perspective.

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Venture Technology Law - Nov. 22, 2010

...it is is an entertaining, highly-readable and insightful look at Internet Marketing.

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Marshallstevenson.ca - Nov. 10, 2010

...in and of itself a great idea and a great read. Flipping through the pages it was sprinkled with the right kind of cynical humor, reference and real content.....

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About The Authors

The Last Original Idea is the brain child of Alan K'necht who co-wrote it with Geri Rockstein. So after years of ideas floating through his head, K'necht with the help of Rockstein put his ideas to paper. The end product is this entertaining book.

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