The following reviews have been posted on various blogs & websites
The Last Original Idea, is still a wonderful read. The book is witty, dry, sarcastic, informational, and enjoyable. Written with raw brain power.
This book is important because we, as modern marketers in electronic media, need to understand the past, learn from it and move to greater success.
In an industry where we are constantly enamored with the hot new innovation, this book provides some badly needed perspective.
...it is is an entertaining, highly-readable and insightful look at Internet Marketing.
...in and of itself a great idea and a great read. Flipping through the pages it was sprinkled with the right kind of cynical humor, reference and real content.....
The Last Original Idea is the brain child of Alan K'necht who co-wrote it with Geri Rockstein. So after years of ideas floating through his head, K'necht with the help of Rockstein put his ideas to paper. The end product is this entertaining book.