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Through it's 11 chapters, ”The Last Original Idea" explores the origins of Internet Marketing Through a light-hearted and humours perspective. Learn how we got to where we are, what has worked in the past and what has failed so you don't have to repeat the mistakes of other marketers.
For selected chapters you can also download the first first few pages.
In the beginning... According to the Bible, Adam was God’s greatest creation and his last original idea. Eve was merely a variation of the theme,...
Download the full Introduction
Will Rogers eloquently stated, "Advertising is the art of convincing people to spend money they don't have for something they don't need." The purpose of advertising remains constant regardless of the medium or the point in time.
Download first 2 pages of this chapter
One of the oldest activities known to mankind aside from sex is the exchange of news. And, for the last 200 years newsprint has been the primary means by which this exchange has taken place.
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In the beginning... According to the Bible, Adam was God’s greatest creation and last original idea. Eve was merely a variation of the theme,...
Download the full Introduction
Will Rogers eloquently stated, "Advertising is the art of convincing people to spend money they don't have for something they don't need." The purpose of advertising remains constant regardless of the medium or the point in time.
Download first 2 pages of this chapter
One of the oldest activities known to mankind aside from sex is the exchange of news. And, for the last 200 years newsprint has been the primary means by which this exchange has taken place.