Table Of Contents

Through it's 11 chapters, ”The Last Original Idea" explores the origins of Internet Marketing Through a light-hearted and humours perspective. Learn how we got to where we are, what has worked in the past and what has failed so you don't have to repeat the mistakes of other marketers.

For selected chapters you can also download the first first few pages.

Introduction

In the beginning... According to the Bible, Adam was God’s greatest creation and his last original idea. Eve was merely a variation of the theme,...

Download the full Introduction

Chapter 1: Email and Email Marketing

Chapter 2: Spam

Chapter 3: Web and Banner Advertising

Will Rogers eloquently stated, "Advertising is the art of convincing people to spend money they don't have for something they don't need." The purpose of advertising remains constant regardless of the medium or the point in time.

Download first 2 pages of this chapter

Chapter 4: Web Search

Chapter 5: Ecommerc

Chapter 6: Social Media

Chapter 7: Online News

One of the oldest activities known to mankind aside from sex is the exchange of news. And, for the last 200 years newsprint has been the primary means by which this exchange has taken place.

Chapter 8: Measuring the Internet

Chapter 9: Internet Marketing

Chapter 10: From Matchmaking to Online Dating

Chapter 11: If Rednecks Can Make It Work, So Can You!

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The Last Original Idea

About The Authors

Alan K'necht

Geri Rockstein

Order The Book

Where to Order the book

About the Book

Helping Charities

Chapter Previews

Introduction

In the beginning... According to the Bible, Adam was God’s greatest creation and last original idea. Eve was merely a variation of the theme,...

Download the full Introduction

Chapter 3:
Web and Banner Advertising

Will Rogers eloquently stated, "Advertising is the art of convincing people to spend money they don't have for something they don't need." The purpose of advertising remains constant regardless of the medium or the point in time.

Download first 2 pages of this chapter

Chapter 7: Online News

One of the oldest activities known to mankind aside from sex is the exchange of news. And, for the last 200 years newsprint has been the primary means by which this exchange has taken place.

The Evolution of an Idea

1998
K'necht starts using the expression ”the last original idea” during keynotes & conference addresses
2004
K'necht starts thinking his expression might be an idea for a book
2008
K'necht discusses the idea with Rockstien who agrees to become a co-writer
2009
First draft completed and is circluated to selected individuals for feedback & critisims
2010
Writing of the book is completed and published